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The Tourism Center empowers, prepares and supports the tourism industry, and communities engaging in tourism for success and sustainability. Below, find tourism-focused news articles, webinars and research reports to help inform and support your community.


Mobile analytics case study

Dr. Ami Choi, the Tourism Center Specialist, recently conducted a case study that compares data from two mobile analytics platforms with conventional intercept survey data for the same study area. We are pleased and excited to share with you the case study report. The Tourism Center wants to acknowledge the contribution of the Parks and Trails Council of Minnesota and helpful feedback from many colleagues in Minnesota and across the country. 

Trends in leisure and hospitality employment

Check out our latest information on employment and wage trends in the leisure and hospitality industry in Minnesota. Dr. Fernando Quijano, our colleague in Extension's Department of Community Development, worked with the Tourism Center to create this piece. 

Driven by what’s important to Minnesota tourism and outdoor recreation

Minnesota’s $16 billion tourism industry relies on research and education from the University of Minnesota Tourism Center. Our research and education stays relevant because we stay in touch with both the industry and communities. 

How can we help your industry or community? Learn about our focus areas in the following section. Explore our research reports for completed community-led and partner projects. 

Focus areas

Discover how our research-based education and programs help communities create and sustain local tourism experiences.


About us

We have been strengthening Minnesota tourism for more than 30 years. Our partnerships extend our work to all 87 counties in Minnesota and beyond.


Support the Tourism Center

The Tourism Center Fund supports our work helping communities use research, education and collaboration to guide local decision-making, drive marketing strategies, and inform policy and strengthen local economies through tourism.

Give to the Tourism Center Fund
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