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University of Minnesota Extension


Tourism Center's response to COVID-19 impact and recovery

Find below tourism-focused news articles, webinars and research reports to help inform and support your community during these uncertain times.

U of M Extension survey seeks agritourism insights

The intersection of agriculture and tourism offers an ever-growing range of options to those seeking to open their farms and property to visitors.

Q and A on tourism

New Tourism Center Director Xinyi Qian shares thoughts on challenges and opportunities.


Tourism recovery and beyond

Watch a three-part webinar series on-demand. Learn about measuring the economic effects of festivals and events, the impact of new residents, and agritourism and agriculture.


Growing tourism leadership online course

Looking to grow your career in tourism? Extension's Tourism Center offers a six-part online series to strengthen your knowledge and leadership skills. Learn more and register today.

Driven by what’s important to Minnesota tourism

Minnesota’s $16 billion tourism industry relies on research and education from the University of Minnesota Tourism Center. Our research and education stays relevant because we stay in touch with the industry and communities.


Our research examines current issues and emerging trends that affect the tourism industry.

Explore our research reports to learn more.


When visitors come to Minnesota, they expect excellent customer service, successful festivals and events, and great experiences. More than 100,000 participants have benefited from our four core program areas:

Our research-based educational programs can help your community create and sustain local tourism experiences.


Our partnerships extend our work to all 87 counties in Minnesota and beyond. Our affiliates bring additional expertise in areas that impact the tourism industry.

Our 22-member advisory committee represents the breadth of the tourism industry across the state. They keep us in tune with emerging trends or concerns.

About us

We have been strengthening Minnesota tourism for more than 30 years. Learn more about how we formed and important dates in our history.


Support the Tourism Center

The Tourism Center Fund supports our work helping communities use research, education, and collaboration to guide local decision-making, drive marketing strategies, inform policy and strengthen local economies through tourism.

Give to the Tourism Center Fund
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