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University of Minnesota Extension


The Tourism Center empowers, prepares and supports the tourism industry, and communities engaging in tourism for success and sustainability. Below, find tourism-focused news articles, webinars and research reports to help inform and support your community.


New growth for agritourism

Minnesota's showcase of rural innovation expands, yet has more potential for success.

Calculating the economic impact of festivals and events

Festivals and events have both direct and indirect economic impacts on local economies. Extension impact studies help communities understand the cost and benefit of local tourism.

Driven by what’s important to Minnesota tourism and outdoor recreation

Minnesota’s $16 billion tourism industry relies on research and education from the University of Minnesota Tourism Center. Our research and education stays relevant because we stay in touch with both the industry and communities. 

How can we help your industry or community? Learn about our focus areas in the following section. Explore our research reports for completed community-led and partner projects. 

Focus areas

Discover how our research-based education and programs help communities create and sustain local tourism experiences.


About us

We have been strengthening Minnesota tourism for more than 30 years. Our partnerships extend our work to all 87 counties in Minnesota and beyond.


Support the Tourism Center

The Tourism Center Fund supports our work helping communities use research, education and collaboration to guide local decision-making, drive marketing strategies, and inform policy and strengthen local economies through tourism.

Give to the Tourism Center Fund
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