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University of Minnesota Extension

Creating positive customer experiences

Today's customers are have high expectations, are aware of their choices and are increasingly diverse. They come from not only Minnesota, but also from across the United States and even the world.  These visitors expect to be served well by businesses and communities who understand their needs.

That’s why we developed At Your Service to build the skills and knowledge needed to create positive experiences.  This program will:

  • Provide outstanding customer service to both visitors and locals
  • Build the skills and knowledge of frontline staff
  • Provide practical ideas and exercises to put to work immediately

At Your Service can help whether you are a business or a community organization. With a proven track record of over 20 years, we know it works. 

"After the training program was offered to employees in our community, I observed them doing a better job of customer service and they were also more aware of the customer and the customer's needs. I think that this speaks to the effectiveness of the At Your Service program."

- Mary Turner, Women's Business Center


  • Great customer service helps ensure repeat visits and positive word-of-mouth.  That’s good business!
  • Great customer service can be a competitive advantage.
  • Customers move throughout communities--so every business, and every personal encounter can make a difference.

Key learnings for participants

Your workshop participants will:

  • Understand how culture--theirs and the guest’s--affects the service experience
  • Learn how to manage their own attitude
  • Develop skills to identify and respond to customer needs
  • Gain strategies to create positive customer experiences
  • Create a personal action plan to put new skills to work

The program is offered two ways:


Delivering great customer service

Watch videos from customer service professionals providing tips on listening, attitude and community.

Customer service and community

Customer service and attitude

Customer service and listening

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