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University of Minnesota Extension

Festival and event management

Online training for successful community festivals and events

Festivals and events create community pride in what makes a place unique and special. The COVID-19 pandemic, however, has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.

  • What marketing strategies will help you bring back an event?
  • How do you manage an event’s financial health and sponsor relationships?

Let’s explore the answers together as you pivot, maintain critical relationships, and reset your events. Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

About the course


Course schedule

Six-week course (take Timely Topic for free)

September 25 – November 3, 2023

  • $449 through September 15 ($150 off the regular registration fee)
  • $599 starting September 16

Register for the six-week course

One-week Timely Topic

Greening Events: Sustainable Practices for Festivals and Events
November 6 – November 10, 2023

  • $99 through October 26 ($50 off the regular registration fee)
  • $149 starting October 27

Register for Timely Topic

Learn more

To learn more about the Festival and Event Management course, contact Xinyi Qian.

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