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University of Minnesota Extension

Festival and event management

Online training for successful community festivals and events

Festivals and events create community pride in what makes a place unique and special. The COVID-19 global pandemic has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.

  • How do you implement health and safety protocols?
  • What marketing strategies will help you bring back an event?
  • How do you manage an event’s financial health and sponsor relationships?

Let’s explore the answers together, as you pivot, maintain critical relationships, and reset your events. Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

Considering the financial pressure caused by the COVID-19 pandemic, the Tourism Center is offering a special early bird rate to the Fall 2021 class. Register by September 17 for $150 off — the equivalent of 25% off the regular registration fee.

About the course


Course schedule

Six-week course (take Timely Topic for free)

September 27 - November 5, 2021

$449 through September 17 (25% off the regular registration fee)

$599 starting September 18

Register for the six-week course

One-week Timely Topic

Topic: Estimating the economic impact of festivals and events

November 8-12, 2021

$99 through October 30, 2021

$149 starting October 31, 2021

Register for the Timely Topic

How to get started

To learn more about the Festival and Event Management course, contact Xinyi Qian.

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