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University of Minnesota Extension

Festival and event management

Young kids at a festival enjoying a ride on a merry-go-round horses
A person managing crowd safety at an event
Dancers in cultural clothing performing at an outdoor street festival

Online training for successful community festivals and events

Festivals and events create community pride in what makes a place unique and special. The COVID-19 pandemic, however, has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.

  • What marketing strategies will help you sustainably grow your event?
  • How do you manage an event’s financial health and sponsor relationships?
  • How do you implement health and safety protocols going forward?

Let’s explore the answers together as you pivot, maintain critical relationships, and reset your events. Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

About the course


Course schedule

Six-week course (take Timely Topic for free)

September 23 – November 1, 2024

  • $449 through September 13 ($150 off the regular registration fee)
  • $599 starting September 14

Register for the six-week course

Sustainable Practices for Festivals and Events
November 4 – 8, 2024

  • $99 through October 24 ($50 off the regular registration fee)
  • $149 starting October 25

Register for Timely Topic

Learn more

To learn more about the Festival and Event Management course, contact Xinyi Qian.

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