Online training for successful community festivals and events
Festivals and events create community pride in what makes a place unique and special. The COVID-19 global pandemic has hit the festival and event industry particularly hard. Our course content is updated with the latest and most relevant materials in response to the pandemic.
- How do you implement health and safety protocols?
- What marketing strategies will help you bring back an event?
- How do you manage an event’s financial health and sponsor relationships?
Let’s explore the answers together, as you pivot, maintain critical relationships, and reset your events. Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.
Considering the financial pressure caused by the COVID-19 pandemic, the Tourism Center is offering a special early bird rate to the Fall 2021 class. Register by September 17 for $150 off — the equivalent of 25% off the regular registration fee.
About the course
Our course is offered online over a six-week period. Each week focuses on an essential aspect of festival and event management. Professionals with expertise and experience in the field teach each section of the course.
At the end of this course, you will be able to:
- Create a business plan for a festival or event of your choice.
- Create and implement site management strategies, particularly in the context of a public health crisis.
- Create and execute marketing strategies and messaging.
- Manage a festival’s financial health and sponsor relationships.
- Oversee the recruitment, management, and retention of staff and volunteers.
- Identify appropriate approaches to assess sentiment and satisfaction among attendees and other stakeholders.
You can apply for a Certificate of Completion by actively participating in the course, completing all assignments, completing the Timely Topic, and submitting a business plan for a festival or event of your choice by a pre-designated deadline. For more details, review our certificate requirements.
A Timely Topic is a one-week deep dive into a current trend or an emerging issue for festivals and events. It can be taken in combination with the full course or on its own.
In this Timely Topic, you will gain strategies to show the economic impact of your hard work. Learn the ins and outs of documenting the economic impact of your event. The course covers the basics of economic impact analysis, the special challenges festivals and events face, tips and templates for effectively gathering the “right” information, and examples of economic impact projects from festivals large and small.
Participants are eligible to earn six CEUs by completing the six-week course and one CEU by completing the Timely Topic.
Festival and Event Management (FEM)
University of Minnesota Tourism Center
- FEM Course — complete the following four requirements by Friday, February 11, 2022:
- Completion of the six regular modules
- Participation in all the discussion forum(s) in each of the six modules
- Completion of ALL the assignments for EVERY module
- Completion of the Timely Topic and its assignment(s)
- Completion and submission of the FEM final assignment:
Objective: Create a business plan for a festival or event of a student’s own choosing
The majority of the business plan should have already been developed and reviewed by the instructors over the course of the six-week class. Students need to complete the remainder of the business plan, namely, Executive Summary, to make sure the plan is fully developed.
A student’s submission of the business plan should reflect revisions made based upon instructors’ comments.
Due date: Friday, February 15, 2022. Submissions will NOT be accepted after February 15, 2022.
Format: Please use the template provided in the class.
Submission: Please send the submission electronically to Xinyi Qian, email@example.com.
Please proofread and spell-check!!
- Review process: Each submission will be reviewed within ten business days upon receipt. If sufficient, the certificate will be awarded. If insufficient, recommendations to improve the submitted business plan will be provided, and the student is expected to address the recommendations with revision(s) within ten business days after hearing back from the lead instructor. The submitted business plan will be finalized and accepted after all the comments are addressed.
Six-week course (take Timely Topic for free)
September 27 - November 5, 2021
$449 through September 17 (25% off the regular registration fee)
$599 starting September 18
One-week Timely Topic
Topic: Estimating the economic impact of festivals and events
November 8-12, 2021
$99 through October 30, 2021
$149 starting October 31, 2021