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University of Minnesota Extension

Visitor profiles

How well do you know visitors to your community?

Business success relies on a good sense of customers’ needs. Destinations large and small need to know what their visitors want or need. There's no better way to objectively understand what visitors want than to ask them. Visitor profile research helps you:

  • Understand what your visitors want, need and expect
  • Know where your visitors go to learn more as they consider travel plans
  • Craft a marketing message and get that message in front of visitors

The more you know about your customer, the better you can meet their needs and make the sale!

Understand your visitors


Research on visitors

Read sample reports from communities that have completed a visitor profile:

Ready to get started?

To learn more about how a visitor profile can help your community, contact Xinyi Qian.

Page survey

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