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University of Minnesota Extension

Retail trade analysis

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Strengthen your community's retail sales market

Retail markets are changing, and local retailers are challenged to stay competitive. As a local business owner or community leader, how much do you know about your retail marketplace? Extension community economics educators conduct research on local economies. We create customized research reports that help communities get to know — and grow—their local retail economy. We'll present our retail research findings and generate discussion that can stimulate local action.

Benefits of a retail trade analysis

Your community will receive a customized report from Extension that will help you: 

  • Understand your community’s actual retail sales potential
  • Learn which retailers attract shoppers to — and away from — your town
  • Explore your community’s retail opportunities
  • Know your town’s pull factor — what it means, and why it matters

A retail trade analysis helps strengthen your local marketplace by:

  • Providing accurate local sales data
  • Helping your community plan for business expansion or recruitment
  • Comparing your community sales data to others
  • Assessing the strengths and opportunities of your local businesses

Review published retail trade analysis reports to learn more about the work we've done in Minnesota communities.

Get a retail analysis of your community

Interested in having a retail trade analysis done for your community? Consulting with an Extension community economics educator will help you decide which approach to use to analyze your community's trade area.

Find an educator in my area

Do you know who's shopping in your community? Knowing the answer to this question will help you meet customer needs and increase revenue. Learn about market area profiles

Reviewed in 2023

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