Public value workshop

Defining public value

The goal of business managers is to enhance the value of their company. But the primary goal of publicly-funded organizations is to create public value. Organizations that get dollars from government or philanthropy must prove that they are making a difference for the public.   

Extension's public value workshop is designed to help public and non-profit leaders and employees understand and describe their public value. The workshop can be brought to communities or groups,  and is offered as an hour and a half ($200) or a three-hour ($375) workshop. 

What you will learn

The public value workshop gives you the tools and opportunity to develop a public value strategy for your organization. Workshop participants learn:

• The basics of public-sector economics behind the public value strategy
• To identify their organization's strengths in creating public value
• To craft their program's public value statement

Past participants identified how they intended to use their crafted public value statement:

• To write grants
• To perfect message to legislators
• To use with funders and potential participants
• To help staff better frame the value of what they do
• To utilize in public media outreach
• To use in future planning, marketing, and day-to-day operations

Who should attend

The public value workshop is usually organized for staff by local units of government or non-profit organizations. Since group work is a significant part of the workshop, whole program teams are encouraged to attend.