A Rural Brain Gain Migration

Extension is expanding its online education and resources to adapt to COVID-19 restrictions.

A father and son sitting by moving boxes

Key research findings

The population of residents ages 30 - 49 years old has increased in rural Minnesota counties.
These newcomers have significant education, skills, connections, spending power and children.
People migrate to rural communities for 1) a simpler life, 2) safety and security, 3) affordable housing, 4) outdoor recreation and 5) quality schools.
Communities can work together to attract newcomers and create a quality of life that all residents enjoy.

The changing demographics of rural Minnesota

High school graduates often leave small towns. They go to college. Or get jobs in the city. But census data shows that many come back to rural areas — often in their 30s and 40s. And they come with college degrees, work experience, professional contacts and children.

Some lifetime city dwellers move to rural areas, too. They are eager to make a new life in a rural community. These educated and skilled residents moving or returning to rural areas are a part of the brain gain.

About the rural brain gain

Learn about this demographic trend and what it means for communities through the videos and podcasts below.

Interview

Watch interview of research fellow Ben Winchester on the rural brain gain.

Keynote address

Watch keynote address from Ben Winchester at the 2014 Symposium on Small Towns.

Keynote address

Watch keynote addresses from Randy Cantrell at the 2014 Symposium on Small Towns.

Podcast

People walking down a small town street near a music store.

Hear about migration trends and how communities can attract people who want a small-town lifestyle.

Podcast

Diverse group of millennials sitting outdoors

Hear about ReGen, a rural organization that's working to grow their community's social connections.

Work with us

We can educate your community on rural demographic changes and how to attract new residents.

Bring our education to your area

Extension teaches rural communities about the brain gain trend. Bring a presentation to your community by contacting an educator in your area.

Create a recruitment plan

Extension helps communities welcome newcomers and create a quality of life enjoyed by all residents. Learn about our Making it Home program and creating a community plan to recruit new neighbors.