Business retention and expansion course
"I've taken many courses for economic development and I will say this is by far the most robust. It's been around for 20 years. And with that there's a lot of information and supplemental materials … I would challenge you to at least take a look at it … If you don't have time to read it all, then peruse, skim it, dig into it …"— Michael Paris, senior business development manager, Norfolk, Virginia (online course participant, fall 2019)
A healthy, vibrant local economy depends largely on the strength of existing businesses. Community leaders can help local businesses grow and thrive through business retention and expansion (BRE) programs.
University of Minnesota Extension has offered business retention and expansion courses since 1996. You can choose to take an eight-week online course or attend a two-day, in-person workshop. Both options provide an opportunity for you to learn how to conduct high-quality programs in your community or region.
The BRE online course is an eight-week class. Sessions are scheduled in 2020 for spring (March 25 – May 27), summer (June 24 – August 26) and fall (September 23 – November 25).
The course features a community economic development business retention and expansion (BRE) model. This approach includes three key steps and broad-based community involvement that allows both volunteers and professionals to connect with businesses.
The course also infuses discussion and content about staff-driven continuous BRE visitation approaches — examining the similarities and differences between continuous BRE methods and the University of Minnesota’s community economic development BRE model. The course will enable you to consider how different BRE approaches can be valuable for your economic development situation.
The course typically involves two to four hours per week over an eight-week period. You can work at times convenient for your schedule. Staying involved on a weekly basis, however, optimizes your experience. There are weekly videos/readings, activities and discussion forums. Occasional live discussions feature various topics.
The course will help you create a plan for your community or region’s new BRE initiative or to improve your existing program.
The course schedule is subject to change, but general topics will remain the same.
Materials included in the course:
- The special BRE issue of Community Development: Journal of the Community Development Society, Volume 48(2)
- A BRE DVD including several video training segments
- Week 1: Introducing the BRE process
- Week 2: Strategic considerations for your BRE
- Week 3: Getting your BRE off the ground
- Week 4: Building your team
- Week 5: Getting going on business visits
- Week 6: Responding to business concerns
- Week 7: Analysis – decision-making – action
- Week 8: Building and sustaining credible BRE initiatives over time
The BRE in-person course is a traditional class over two days. A session is scheduled in 2020 for fall (October 22-23).
The course is held at the University of Minnesota's St. Paul campus. It is a two-day BRE immersion that includes presentations, video, discussions, role play, individual and small group work, and plenty of discussion.
Highlights include practice visits to real businesses, guest experts who provide BRE tips and stories, and a chance to get to know other economic developers and expand your network. While there is no course paper or homework, you will have the opportunity to think about the best BRE approach for your situation.
The course agenda is subject to change, but general topics will remain the same.
- Overview of the course and participant introductions
- BRE visitation options and big picture
- BRE interview guides/surveys
- Visitor training
- Prep for business visits
- Travel to business for interview
- Post-visit analysis of green and red flags
- Reflective recap of techniques used
- BRE team development and planning
- Individual review of planning and team building materials
- Overview/Q&A of first-day learning
- Interpreting data and selecting potential project ideas and themes; BRE research reports
- Individual analysis of survey with data
- Small teams create two-to-three appropriate projects for a strategic theme
- Discuss the priority project selection process
- Another perspective on BRE
- Implementation of BRE priorities
- BRE evaluation using Ripple Effect Mapping or other methods
- Planning your BRE
- Presentations by individuals (optional) and facilitated discussion of the plans
Costs and discounts
- Individual (per person): $600
- Community members/teams*:
- 2 person team: $900
- 3–5 person team: $1,200
- Full-time student: $110 — email your transcript to Michael Darger prior to registering
*Community-led BRE is all about teamwork, so we encourage teams to attend training together. We offer team discounts for groups from a town or city, county, school district, or other groups of contiguous communities. It is available for either the online or in-person course.
Everyone who completes the course receives a certificate of accomplishment from Extension. For individuals taking the course at full price, you will receive the following upon completion:
- Certification from Business Retention and Expansion International (BREI). This is an international association that promotes and educates about BRE.
- A one-year membership in BREI ($100 value).
Note: Team members finishing the course using the team price are eligible to receive the BREI certification and one-year membership for $75.
Meet the course instructors
"The availability of an online class allowed our community BRE stakeholders to take this class together without leaving our community. The communication from the instructors was informative and prompt. The lessons were informative, and we all gained useful information for our next community BRE survey to have great results."— Steve Roe (Grants Pass, Oregon)
"We have visited 75 businesses to date. My task force is very strong — they are taking their roles and responsibilities very seriously. We are performing red flag reviews and follow-up. We are using Salesforce for data collection … the UM BRE program is great — what I learned has helped me tremendously with my BRE program."
"I thoroughly enjoyed Michael and John’s instruction in the BR&E online course. I appreciate the interactive coursework that included real data and examples I can relate with. The material is easy to understand and organized very well. With the resources provided in the course and the training I received, I am ready to start a BR&E program in my community. I would highly recommend this course to other economic development professionals."