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University of Minnesota Extension

Market Area Profile - Wells

Key findings

  • Welcome to Wells sign
    Local purchasing is a priority for consumers in the trade area.
  • There are opportunities in the restaurant, clothing and automotive parts categories.
  • Local residents and shoppers from out of town account for a majority of sales for Wells business. Sales attributed to online and tourists are a relatively minor amount. Over 800 workers commute to Wells every day.

About this report

A Market Area Profile study was completed in 2018 for the city of Wells. The study used primary and secondary data to understand retail and service opportunities for the Wells trade area. 

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Jennifer Hawkins and Ryan Pesch, Extension educators

Reviewed in 2019

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