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University of Minnesota Extension

Power of Produce (PoP) Club

The Power of Produce (PoP) Club is a farmers markets incentive program for children. It is offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.

PoP Club engages children at farmers markets and empowers them to make healthful food choices. It aims to

  • Increase family participation at farmers markets.

  • Increase vendor revenue.

  • Build healthier communities.

PoP Club toolkit

The PoP Club Toolkit provides farmers markets and partnering organizations with the guidance, resources, and templates needed to successfully put in place the program.

You can access the PoP Club Toolkit for free!

We just ask that you complete a quick registration form to tell us more about yourself. Upon completion, you will receive an email with a link to the PoP Club Toolkit materials.

Access toolkit
Group of kids a volunteers

Local summer youth group attends the PoP Club at the
CentraCare Long Prairie Farmers Market (Long Prairie, Minnesota).

About the PoP Club toolkit

Young boy with onions at farmers market

The PoP Club Toolkit was created in collaboration with the University of Minnesota Extension Family, Health and Wellbeing, Youth Development, and Master Gardeners, as well as the Minnesota Farmers Market Association. Development of the toolkit was supported through a University of Minnesota Issue Area Grant.

Toolkit updates

As of 2020, we've updated the PoP Club toolkit by adding a section called PoP Plus. This program can be implemented at a farmers market to reach an older adult audience.

If you have any questions about the PoP Club Toolkit, please contact Susan Draves at sdraves@umn.edu.

Reviewed in 2021

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