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University of Minnesota Extension
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Power of Produce (PoP) Club

The Power of Produce (PoP) Club is a farmers markets incentive program for children.

It is offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables. PoP Club engages children at farmers markets and empowers them to make healthful food choices. It aims to

  • Increase family participation at farmers markets.

  • Increase vendor revenue.

  • Build healthier communities.

PoP Club toolkit

The PoP Club Toolkit provides farmers markets and partnering organizations with the guidance, resources, and templates needed to successfully put in place the program.

You can access the PoP Club Toolkit for free!

We just ask that you complete a quick registration form to tell us more about yourself. Upon completion, you will receive an email with a link to the PoP Club Toolkit materials.

Access toolkit

If you have any questions about the PoP Club Toolkit, please contact [email protected].

Reviewed in 2021

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© 2026 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer. This work is supported by the U.S. Department of Agriculture’s National Institute of Food and Agriculture.