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University of Minnesota Extension

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Power of Produce (PoP) Club

The Power of Produce (PoP) Club is a farmers markets incentive program for children. It is offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.

PoP Club engages children at farmers markets and empowers them to make healthful food choices. It aims to

  • Increase family participation at farmers markets.

  • Increase vendor revenue.

  • Build healthier communities.

PoP Club toolkit

The PoP Club Toolkit provides farmers markets and partnering organizations with the guidance, resources, and templates needed to successfully put in place the program.

You can access the PoP Club Toolkit for free!

We just ask that you complete a quick registration form to tell us more about yourself. Upon completion, you will receive an email with a link to the PoP Club Toolkit materials.

Access toolkit
Group of kids a volunteers

Local summer youth group attends the PoP Club at the
CentraCare Long Prairie Farmers Market (Long Prairie, Minnesota).

About the PoP Club toolkit

Young boy with onions at farmers market

The PoP Club Toolkit was created in collaboration with the University of Minnesota Extension Family Development, Youth Development, and Master Gardeners, as well as the Minnesota Farmers Market Association. Development of the toolkit was supported through a University of Minnesota Issue Area Grant.

2017 PoP Club results

Through web-based surveys, parents of children participating in PoP clubs say their children are eating, or at least trying, more fruits and vegetables. Overall, the PoP Club is increasing family attendance and spending at Minnesota farmers markets. Nearly $10,000 was reimbursed to vendors during 2017. As a result, our group will expand our reach in 2018 to fund 30 farmers markets in Minnesota.

Please click the storymap link below to see a detailed report on our 2017 PoP Club findings. We invite you to use and share this information!

2017 PoP Club results storymap

2017 PoP Club results storymap

In addition to our storymap, each participating farmers market received its own two-page report with market-specific data, designed to be distributed to partners and potential sponsors. We also created a spreadsheet that compares different data and budgeting information for each participating farmers markets. Both of these documents can be found in the “Related resources” section below.

Toolkit updates

As of March 2018, we’ve updated several PoP Club Toolkit resources based on feedback:

  1. PoP Club Passport: changes made to the pre-survey.

  2. PoP Club flyer, poster, and postcard: Font color for editable text changed to black to facilitate readability. Two flyer options now available.

  3. Participant Tracking Spreadsheet: Various columns changed or added.

  4. Reporting section added to Toolkit: Includes examples of our different reporting methods.

If you have any questions about the PoP Club Toolkit, please contact Susan Draves Extension educator, at sdraves@umn.edu.

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