Festival and event management: six-week course

Take a six-week course on festival and event management taught by industry professionals. At the end of this course, you will be able to:

• Create a business plan for a festival or event of your choice.
• Create and implement site management strategies, particularly in the context of a public health crisis.
• Create and execute marketing strategies and messaging.
• Manage a festival’s financial health and sponsor relationships.
• Oversee the recruitment, management, and retention of staff and volunteers.
• Identify appropriate approaches to assess sentiment and satisfaction among attendees and other stakeholders.

Apply for a certificate of completion at the end of the course by meeting these requirements:

• Actively participating in the course
• Completing all assignments
• Submitting a critical analysis paper that applies course learnings to an event or festival of your choosing

Continuing education credits (CEU): 6