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University of Minnesota Extension

Extension is expanding its online education and resources to adapt to COVID-19 restrictions.


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Tourism Center's response to COVID-19 impact and recovery

Find below tourism-focused news articles, webinars and research reports to help inform and support your community during these uncertain times.

Promoting wine tourism in Minnesota

Learn how local and state organizations can help promote wine tourism. Get some talking points for when you reach out to these organizations.

Why was our festival canceled? Understanding factors behind the decisions and keeping communities connected.

Learn why organizers around Minnesota have canceled some late summer and fall events and how organizers and community members can work together for the future of local events.

Online learning

New! Webinar series: Physical distancing by nature

Register for three webinars that explore outdoor recreation as a recovery strategy for the tourism industry and communities.

Webinar series: The tourism industry and COVID-19

Four webinars about the impact of COVID-19 on the tourism industry, recovery strategies, retaining tourism businesses, and DIY research to know your customers post-pandemic.

Recent research

Minnesota's economy and COVID-19

An updated summary of economic changes during COVID-19, especially among industries and communities most vulnerable to job loss.

Economic contribution of attendees: Vikings Verizon training camp 2019

In 2019, Vikings Verizon training camp attendees generated an estimated $5.7 million in economic activity. Learn more key findings from Extension's research.

Driven by what’s important to Minnesota tourism

Minnesota’s $16 billion tourism industry relies on research and education from the University of Minnesota Tourism Center. Our research and education stays relevant because we stay in touch with the industry and communities.


Our research examines current issues and emerging trends that affect the tourism industry.

  • Visitor profiles give communities and local businesses information about their visitors.
  • Tourism policy and sustainable tourism
  • Other topics, e.g., mobility and workforce issues. Explore our research reports to learn more.


When visitors come to Minnesota, they expect excellent customer service, successful festivals and events, and great experiences. More than 100,000 participants have benefited from our three core program areas:

Our research-based educational programs can help your community create and sustain local tourism experiences.


Our partnerships extend our work to all 87 counties in Minnesota and beyond. Our affiliates bring additional expertise in areas that impact the tourism industry.

Our 22-member advisory committee represents the breadth of the tourism industry across the state. They keep us in tune with emerging trends or concerns.

About us

We have been strengthening Minnesota tourism for more than 30 years. Learn more about how we formed and important dates in our history.


Support the Tourism Center

The Tourism Center Fund supports our work helping communities use research, education, and collaboration to guide local decision-making, drive marketing strategies, inform policy and strengthen local economies through tourism.

Give to the Tourism Center Fund
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