Event information
Date and time
Location
Webinar series
Contact
Zachary Paige, [email protected] or 218-236-2001
Shelf Life: Understanding customer traffic with Placer.ai
Shelf Life is a monthly webinar series addressing critical issues and opportunities facing Minnesota’s rural grocers.
Customer movement data can help grocery stores better understand where shoppers come from and how they use local businesses. Learn how Placer.ai data can support business planning, marketing and community development.
Extension educators John Bennett and DeeDee LeMier will share practical examples of how to use customer movement data to inform decision-making.
Topics:
- Understanding trade areas
- Analyzing customer behavior
- Measuring tourism impacts
- Identifying regional shopping patterns
- Using location analytics for business planning and marketing
Audience
Rural grocer owners, managers and staff are encouraged to attend to connect with University resources, expertise and each other.
Cost
Free
Registration
You are welcome to attend any of the webinars in the series. You only need to register once for access to them all. The series will be recorded and available for later viewing.
Accommodations
University of Minnesota Extension is committed to providing equal opportunity for participation in all programs, services and activities. To request accommodations for persons with disabilities, reach out to the event contact two weeks before the start of the event. Requests received after this date will be honored whenever possible.
Language
This offering is delivered in English. Interpreter services may be available with an advance request.
Regional Sustainable Development Partnerships
The University of Minnesota Extension Regional Sustainable Development Partnerships (RSDP) support rural grocery stores with resources and projects throughout Minnesota.