Event information
Date and time
Location
Webinar series
Contact
Susanne Hinrichs, [email protected], 218-828-2274
DeeDee LeMier, [email protected], 651-235-8706
Right-sized marketing for busy farms
Designed for independent, direct-to-consumer farm producers, Right-sized Marketing for Busy Farms pairs a flexible four-part virtual workshop series with a hands-on, one-day retreat tailored specifically to sustainable, pasture-based, and organic operations.
Participants will learn practical strategies for customer retention, website optimization, visual storytelling, email funnels, and profitable pricing. Through real-world farmer examples, action-oriented planning templates, and peer troubleshooting, this program empowers busy producers to streamline their marketing efforts and boost direct sales.
Topics:
- Farm photography and visual storytelling for websites, email, and social media.
- Websites and online presence for CSA, meat, and mixed-enterprise farms.
- Understanding newsletters and simple email funnels to retain customers and drive sales.
- Social media strategy across Meta, YouTube, LinkedIn, and TikTok, with a strong focus on vertical video, conversion, time boundaries, and avoiding "influencer" pressure.
Office hours will be available for real-time technical troubleshooting and strategy planning. We encourage you to participate in the whole series. If you cannot attend all sessions, you may attend either the online sessions or the in-person retreat. Participants will receive slides, recordings, and action-oriented worksheets.
Online sessions: Tuesdays, January 5-26, 10 a.m. to noon.
The in-person retreat will be held in Mankato, February 16 & 17. Details will be sent after you register.
Audience
Independent, direct-to-consumer farm producers
Cost
The estimated value of this program is $500+ per participant. NCR-SARE funding allows us to offer deeply subsidized registration. Please select the rate that best fits your farm or household right now. Everyone receives the same program experience. The cost includes educational materials, three meals, snacks and refreshments.
Sliding fee scale
- $175
- $99
- $75
Registration
You will receive a confirmation email upon registration and more details before the series starts.
Accommodations
University of Minnesota Extension is committed to providing equal opportunity for participation in all programs, services and activities. To request accommodations for persons with disabilities, reach out to the event contact two weeks before the start of the event. Requests received after this date will be honored whenever possible.
Language
This offering is delivered in English. Interpreter services may be available with an advance request.