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Choosing plants for your cut flower farm

Choosing the right plant varieties is crucial for the success of your flower farm.

  • Select plants that thrive in your local climate and soil conditions. This ensures better growth, resilience, and reduced maintenance.
  • Stay informed about current market trends and evolving customer preferences.
  • Choose varieties that are in high demand to maximize sales and meet customer expectations.

Cut flower plant varieties for Minnesota

Annuals

Zinnias are known for their vibrant colors and long vase life. They are easy to grow and thrive in Minnesota’s climate.

Cosmos are tall, prolific, and come in a variety of colors, making them a delightful addition to any bouquet.

Sunflowers, with varieties such as Teddy Bear and Mammoth Grey Striped, are popular for their impressive size and distinctive appearance.

Perennials

Peonies are hardy to Minnesota’s climate and easy to grow. They produce large, colorful blooms that give a sense of abundance in floral arrangements. (Photo: Allison Sandve)

Dahlias offer long-lasting blooms and come in a wide variety of shapes and colors, making them a great investment.

Coneflowers, or echinacea, are durable and add a wildflower look to arrangements.

Specialty flowers

Lisianthus, known for their rose-like appearance, are high-demand flowers that can help you stand out in the market.

Snapdragons are popular for their unique shape and vibrant colors, making them a favorite among florists.

Current market trends in the cut flower industry

Increasing demand for fresh blooms

The market for cut flowers is growing, driven by their use in decorative and ceremonial services such as weddings, corporate events, and festivals.

Sustainability

There is a rising trend towards eco-friendly cultivation methods and biodegradable packaging to meet consumer preferences.

Online sales and E-commerce

The expansion of internet retailing has transformed the cut flower industry, making various floral products readily available to consumers.

Online florists use AI suggestions, subscription-based delivery, and same-day delivery to enhance customer experience.

Technological advancements

Innovations in breeding, logistics, and cultivation methods are driving market growth. Adopting automation, artificial intelligence, and biotechnology is enhancing productivity and sustainability.

By focusing on these popular flower varieties and staying updated with market trends, you can position your flower farm for success in Minnesota and the Midwest.

Author: Robin Trott, Extension educator, flower farmer

Reviewed in 2025

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© 2025 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer. This work is supported by the U.S. Department of Agriculture’s National Institute of Food and Agriculture.