Extension Logo
Extension Logo
University of Minnesota Extension
extension.umn.edu

Market Area Profile - Wells

Key findings

  • Welcome to Wells sign
    Local purchasing is a priority for consumers in the trade area.
  • There are opportunities in the restaurant, clothing and automotive parts categories.
  • Local residents and shoppers from out of town account for a majority of sales for Wells business. Sales attributed to online and tourists are a relatively minor amount. Over 800 workers commute to Wells every day.

About this report

A Market Area Profile study was completed in 2018 for the city of Wells. The study used primary and secondary data to understand retail and service opportunities for the Wells trade area. 

Read full report

Authors: Ryan Pesch, Extension educator; Jennifer Hawkins, former Extension educator

Reviewed in 2019

Page survey

© 2026 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer. This work is supported by the U.S. Department of Agriculture’s National Institute of Food and Agriculture.