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Agritourism farmer perspectives

Trees for sale on the Kavan Family Christmas Tree Farm in Lino Lakes, Minnesota.
A child watching corn in a pit an agritourism farm.
Placing picked blueberries into a bowl.

In 2021, University of Minnesota Extension’s Tourism Center convened a statewide work team to create agritourism resources for the State of Minnesota. The team included:

  • Extension’s Departments of Community Development and Agriculture & Natural Resources
  • Extension educators from Regional Sustainable Development Partnerships
  • Upper Midwest Agricultural Safety and Health Center (UMASH)
  • The Minnesota Department of Agriculture
  • The Minnesota Institute for Sustainable Agriculture
  • The Minnesota Department of Health
  • Renewing the Countryside

Profiles of Minnesota businesses

One project the group took on was to conduct in-depth interviews with Minnesota agritourism businesses, aiming to understand how they manage common management issues. To get started, the team created a list of potential agritourism businesses that might be interviewed. They decided to include only on-farm experiences, not businesses that hosted overnight stays or food services. Those businesses have a more intense set of regulations that set them apart from agritourism sites that only host farm visits.

The businesses profiled here represent a variety of farm activities, ownership structures, locations, and visitor profiles. Owners reflect a variety of agricultural experiences that affected their decision to invest in agritourism.

Management resources for agritourism

Using information gleaned from these interviews, the team developed the following resources:

Though each section focuses on a single management issue, it became clear that many aspects of running an agritourism business are entwined. For instance, providing community education becomes an opportunity to find labor, and safety issues require labor solutions.

About the profiled businesses

The project team interviewed four agritourism business owners with a wide spectrum of past experiences. None are doing it alone; each is very connected to their community. Each provides on-farm experiences, but none provide overnight stays or meals/food services.

The following are overviews of the interviewed businesses — their origin story, agritourism and agricultural offerings, and contact information.

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Know of an agritourism business we should profile?

The agritourism businesses profiled here describe just a small snapshot of the agritourism industry in Minnesota. Do you know of another business — yours or someone else's — that Extension should profile? Contact us at [email protected].

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Acknowledgements: DeeDee LeMier, UMN Extension educator; Claudine Arndt, Minnesota Farmers Union membership director; Ryan Pesch, UMN Extension educator; and Joyce Hoelting, consultant (writer), with support from the statewide agritourism working group.

Reviewed in 2025

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© 2026 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer. This work is supported by the U.S. Department of Agriculture’s National Institute of Food and Agriculture.