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Visitor profiles

How well do you know visitors to your community?

To be successful, it makes sense you would want to know everything about your customer if you are selling a product or providing a service to them.

  • What do they want or need?
  • What does quality look like to them?
  • Where do they tend to find information about the product you sell?

Answers to questions like these can help you get your business name and services in front of customers so they consider you next time they are ready to buy. It's the same for visitors to your community.

The more you know about your customer, the better you can meet their needs and make the sale.

Use visitor data to make informed decisions

Your community is a collection of the businesses, attractions and unique experiences that visitors might seek. Like individual business owners, your community needs to know information about its visitors. This information enables your community to make smart advertising decisions to attract visitors or to consider new tourism products or services to develop.

That’s where visitor profile research comes in. Visitor profiles can be focused on a single season or can encompass up to an entire year. The more you know about your customer, the better you can match what you have to their needs.

Types of visitor data collected

Using surveys, we can collect data on things like:

  • Where are visitors coming from?
  • Where do they find travel information?
  • What are their travel party characteristics (single, family, composition, age, income)?
  • How long do they stay? 
  • What do they like to do when they are in your community?
  • What do they buy and how much do they spend?

Megan Christenson explains why Visit Grand Rapids conducted a visitor profile study.

Ready to get started

To learn more about Visitors' Profiles and get started, contact Xinyi Qian, Tourism Center Specialist. 

Consult with us

Community economics • Leadership and civic engagement • Tourism

Extension educators work in communities with partners throughout Minnesota. Contact us for consultation, guidance and conversation about your community.

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