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U of M Extension analyzes economic impact of Twin Cities Pride

Happy Pride neon sign

On June 23, an estimated 300,000 people came to downtown Minneapolis for a weekend of parades, art exhibits and live entertainment celebrating Minnesota's LGBTQ+ community.

The annual Twin Cities Pride festival has become a central event on Minnesota's summer social calendar, and one that generates millions of dollars for the Twin Cities' tourism industry.  

According to a new analysis from University of Minnesota Extension, the 2018 Pride festival created $13.4 million in economic activity in Hennepin County alone, with attendees spending $7.4 million over the course of the weekend. 2019 numbers are not yet known. In total, Twin Cities visitors brought $5.8 million into the local economy and residents generated an additional $6.2 million in economic activity during 2018 Pride.  

Find the full report: Economic contribution of Twin Cities Pride celebration 

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