U of M Extension analyzes economic impact of Twin Cities Pride
On June 23, an estimated 300,000 people came to downtown Minneapolis for a weekend of parades, art exhibits and live entertainment celebrating Minnesota's LGBTQ+ community.
The annual Twin Cities Pride festival has become a central event on Minnesota's summer social calendar, and one that generates millions of dollars for the Twin Cities' tourism industry.
According to a new analysis from University of Minnesota Extension, the 2018 Pride festival created $13.4 million in economic activity in Hennepin County alone, with attendees spending $7.4 million over the course of the weekend. 2019 numbers are not yet known. In total, Twin Cities visitors brought $5.8 million into the local economy and residents generated an additional $6.2 million in economic activity during 2018 Pride.
Find the full report: Economic contribution of Twin Cities Pride celebration