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Marketing

Listen. Share. Serve.

These are the keys to growing your school foodservice program. Find tips, tools, and templates to put these marketing basics into practice.

Listen

Great Trays® promotions start with great listening. Listen to students to identify their likes, dislikes, and ideas to promote the school meals program. Use the Great Trays® resources below to identify opportunities to listen, learn, and promote your program.

Share

Click for example calendar

Engage your community by sharing news and information about your school nutrition program. Monthly menus, the district website, school newsletters, and parent events can help get the word out. Use the following Great Trays® menu templates to make sharing easy, fun, and successful.

Menu templates (DOCX) — Download and edit these five colorful monthly menu calendars, featuring blueberries, dried beans, carrots, red peppers, and romaine lettuce.

Serve

If you serve it, will they choose it? Make the healthy choice the easy and popular choice with subtle changes in your cafeteria.

Smarter Lunchrooms Movement — Get ideas on increasing participation rates, improving healthy food consumption, and reducing food waste.

Related resource

National School LunchU.S. Department of Agriculture — A six-minute video highlighting how the National School Lunch Program has changed since its start.

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