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University of Minnesota Extension

All in-person Extension meetings, events and classes are canceled through Friday, May 15.

How to conduct a community survey that works

Have you ever sent a survey and received too few responses or not the right data? If so, you are not alone. Most people dislike surveys. But surveys remain a very important way to collect information efficiently.

In this webinar, you will learn how to avoid making common mistakes when conducting community surveys. Topics include:

  • Deciding what information you need from the survey
  • Identifying who to target (e.g. businesses, residents or visitors). 
  • Selecting the right survey method (i.e. online, phone, mail or paper)
  • Learning elements of good survey questions
  • Understanding the basic principles of survey design
  • Maximizing response rates through visual design and survey management

Intended audience: economic development professionals, local government officials, chamber leaders and members

Presenter: Scott Chazdon, Ph.D., Extension research and evaluation specialist

Event information




Available on-demand

This webinar is available on-demand. Although you do not need to register, we appreciate you filling out the short evaluation form. View it using the below button.

This webinar is part of a series offered by Extension. Learn more about our community economics webinars.

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