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Grocery marketing basics

Event information

Date

Add to Calendar 2025-10-01 15:00:00 2025-10-01 16:00:00 Grocery marketing basics Independent Natural Food Retailers Association (INFRA) sees a future where independent food retailers are thriving at the heart of every community, strengthening their local economies, and committed to making healthy, sustainable food accessible to all. Ruthanne Atkinson, growth operations manager, and Sara Fulton-Koerbling, retail marketing strategist, will introduce the association and how it works with members to strengthen their businesses. They will share effective marketing strategies for independent food retailers, including promotional marketing, social media, and community engagement tactics.Speakers: Ruthanne Atkinson amd Sara Fulton-Koerbling, Independent Natural Food Retailers Association Webinar seriesThis event is part of Shelf Life: Resources and strategies for rural grocery, a monthly webinar series addressing critical issues and opportunities facing Minnesota’s rural grocers. Sessions will be held on the first Wednesday of the month over Zoom from 3 to 4 p.m., starting Wednesday, April 2, 2025, through October 1, 2025.See all events America/Chicago public

Time

Central time

Location

Webinar series

Contact

Zachary Paige, Northwest RSDP food systems program coordinator
[email protected] or 218-236-2001

Independent Natural Food Retailers Association (INFRA) sees a future where independent food retailers are thriving at the heart of every community, strengthening their local economies, and committed to making healthy, sustainable food accessible to all. Ruthanne Atkinson, growth operations manager, and Sara Fulton-Koerbling, retail marketing strategist, will introduce the association and how it works with members to strengthen their businesses. They will share effective marketing strategies for independent food retailers, including promotional marketing, social media, and community engagement tactics.

Speakers: Ruthanne Atkinson amd Sara Fulton-Koerbling, Independent Natural Food Retailers Association 

Webinar series

This event is part of Shelf Life: Resources and strategies for rural grocery, a monthly webinar series addressing critical issues and opportunities facing Minnesota’s rural grocers. Sessions will be held on the first Wednesday of the month over Zoom from 3 to 4 p.m., starting Wednesday, April 2, 2025, through October 1, 2025.

See all events

Audience

Rural grocer owners, managers and staff are encouraged to attend to connect with University resources, expertise and each other. 

Cost

Free

Registration

You are welcome to attend any of the webinars in the series. You only need to register once for access to them all. The series will be recorded and available for later viewing.

Register for webinar

Accommodations

University of Minnesota Extension is committed to providing equal opportunity for participation in all programs, services and activities. To request accommodations for persons with disabilities, reach out to the event contact two weeks before the start of the event. Requests received after this date will be honored whenever possible.

Language

This offering is delivered in English. Interpreter services may be available with an advance request.

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