Attracting new residents

  • Almost all rural Minnesota counties experience population gains in residents aged 30 - 49. 
  • These newcomers bring significant education, skills, connections, spending power and children. 
  • A study has found that people migrate to rural communities because they want: 1) a simpler life, 2) safety and security, 3) affordable housing, 4) outdoor recreation and 5) quality schools. 
  • Communities can work together to attract newcomers and to create a quality of life that all residents enjoy. 

Who's moving to rural Minnesota?

High school graduates often leave small towns. They go to college. They get jobs in the city. But census data shows that many come back to rural areas—often in their 30’s and 40’s. They come with college degrees, work experience, professional contacts, and children.

And some lifetime city dwellers move to rural areas, too. They are eager to make a new life in a rural community.

How can Extension help?

Extension is teaching rural communities about this trend. The Community Vitality team is researching to learn more about rural newcomers. Extension’s Making it Home program helps communities seize the opportunity to welcome newcomers, and create the quality of life that all residents can enjoy.

What does the brain gain mean for communities?

More about this trend

Brain gain in the news

Get help from Extension

Bring a brain gain presentation to your community.

Create a community plan to recruit new residents: Making it Home

For the media

Learn more about this research

Ben Winchester, research fellow
Extension Center for Community Vitality
phone: 320-589-5033
email: benw@umn.edu

Contact information for journalists

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