Extension Logo
Extension Logo
University of Minnesota Extension

Extension is expanding its online education and resources to adapt to COVID-19 restrictions.

Xinyi (Lisa) Qian


Interim Director and Tourism Specialist



University of Minnesota
433 Coffey Hall
1420 Eckles Avenue
St. Paul, MN 55108


Contact me for help with:

  • Conducting applied research in visitor behavior
  • Tourism marketing
  • Community tourism development
  • Festivals and events management


  • Ph.D. and M.S., Recreation, Park, and Tourism Management, Pennsylvania State University
  • Bachelor of Management, Tourism Management, Fudan University, Shanghai, China

Work experience

Xinyi Qian, Ph.D. has been a Tourism Specialist at University of Minnesota Tourism Center since June 2013. Dr. Qian conducts applied research on a variety of tourism-related topics, including visitor and festival/event attendee behavior research, active transportation, recreational travel demand, sustainable tourism, among others. Dr. Qian is also the lead instructor of the Festival and Event Management online course, an educational program that builds essential knowledge for successfully managing and sustaining an event.

Prior to joining the Tourism Center, Dr. Qian was a research associate in the Department of Forest Resources at University of Minnesota. Dr. Qian received her Master’s and Doctoral Degrees in Recreation, Park and Tourism Management from Pennsylvania State University.

Affiliations, honors and community service

  • Research Scholar, Center for Transportation Studies, University of Minnesota
  • Advisor, Minnesota Festival and Event Association
  • Member, Travel and Tourism Research Association

Selected publications

Share this page:

© 2021 Regents of the University of Minnesota. All rights reserved. The University of Minnesota is an equal opportunity educator and employer.